EB Keime

EB Keime is the current Vice President of HeartCharged. She is a member of the Screen Actors Guild-American Federation of Television and Radio Artists, or SAG-AFTRA, which represents media professionals. EB is in her senior year at Marymount Manhattan College majoring in Dance Performance with an emphasis in both jazz and ballet. In her dance career, she has won several national solo titles and choreography awards. She uses her range of talents not only professionally but also to achieve the mission of HeartCharged, ending preventable deaths and providing patient support. 

Her involvement in HeartCharged stems from her two older sisters having hypertrophic cardiomyopathy, one of whom has survived sudden cardiac arrest. She admits that she will never understand how to fully empathize with their journeys as heart warriors. However, she is determined to do what she can to highlight their achievements and further their cause. As a woman and advocate, she has been integral in the Flash The Boobs campaign. She marched on Washington, DC, walked New York City with a two reasons sign, and both starred in and helped create the campaign content. 

About EB’s work “FLASH the boobs”:

I originally created ‘FLASH the boobs’ by bedazzling and decorating bras to ‘FLASH the boobs’ of myself and my sister, Bethany, for the costuming in the short video, ‘Flash The Boobs’- A HeartCharged Parody of ‘Kiss The Girl’. The video is a campy delight that uses delightful music and colourful characters in complete contradiction to its storyline which is of a man not using a readily-available defibrillator on his female friend because he would have to ‘flash her boobs’ to do so. It is meant to make its audience determine that they would indeed flash a woman’s boobs to save her life with a defibrillator. Its message is drastically needed as women are 1.5 times less likely to have a lifesaving defibrillator used on them for two words, their boobs.

I used hundreds of crystals and painstaking care in this endeavour making the bras catch even the smallest ray of light and magnify it and bring movement. The idea was to literally shine light on the excuse too many bystanders use to not save a woman in sudden cardiac arrest. The hope is that the message will be magnified and our movement will end preventable deaths. 

As beautiful as these bras are and as many, many hours as I put into making them, I want everyone to know that they should be cut off quickly and without hesitation should the wearer go into sudden cardiac arrest. 

Instagram: ebkeime